Software-adjacent / vertical SaaS retrofits

Vertical-SaaS retrofits trade on NRR, not vintage.

An on-prem or hybrid vertical product can be re-tranched as recurring, AI-augmented SaaS — and re-priced from 4× to 10×+.

Today, as-is
4.56.5×
EBITDA
+ Modernized
7.510.0×
EBITDA
+ Full stack
10.014.0×
EBITDA
What's discounting your business today

Three things buyers will quietly knock the multiple for.

Perpetual licenses on the books.

Buyers price perpetual revenue at a fraction of true subscription. Conversion is the lever.

NRR you can't prove.

If expansion, churn, and gross retention aren't instrumented, the diligence team assumes the worst.

No AI layer.

Vertical SaaS without an AI roadmap reads as legacy. Strategic buyers want defensible AI-native features.

Interactive estimator

What's your business worth — today vs. with us?

Pick your industry, your revenue, and your current EBITDA margin. We'll show what the market pays today, what modernization gets you, and what the full CyberGen stack — AI overhead reduction, modern GTM, and offshore labor leverage — adds on top.

Your business
Annual revenue$5.0M
$500K$5M$50M
EBITDA margin20%
5%20%35%
Estimated EBITDA
$1.0M
Estimated sale value
Today, as-is
4.5–6.5× EBITDA
$4.5M – $6.5M
+ Modernized
7.5–10.0× EBITDA · recurring layer, owner-independent
$7.5M – $10.0M
+ Full CyberGen stack
10.0–14.0× · margin lifted to 25–30%
$12.3M – $21.0M
Estimated value Rainmaker can unlock
+ $5.8M – $16.5M
versus selling the business as it is today.
Overhead ↓ (AI + automation)
+1.5–3.0 pts EBITDA margin
Marketing efficiency ↑ (modern GTM)
+1.0–2.5 pts EBITDA margin
Labor cost ↓ (offshore + AI leverage)
+2.0–4.5 pts EBITDA margin
Talk to us about this number

Illustrative ranges based on SMB market benchmarks. Not an offer, valuation opinion, or solicitation of securities.

What buyers in 2026 will pay extra for

The four signals that lift the multiple.

True subscription mix

A clear, growing subscription book with documented conversion of legacy customers.

Instrumented NRR / GRR

Cohorted retention, expansion, and churn — auditable from product telemetry.

Defensible AI features

AI capabilities that compound product moat, not bolt-ons.

Land-and-expand motion

A repeatable expansion motion that proves the multiple isn't a one-shot.

The 18–24 month playbook

From listed-today to buyer-ready.

  1. 1
    Months 0–4 · Pricing & metrics

    Convert pricing to subscription, instrument NRR/GRR, fix the data model.

  2. 2
    Months 4–12 · AI & expansion

    Ship AI features that move retention and expansion, formalize the land-and-expand playbook.

  3. 3
    Months 12–24 · Strategic process

    Data room, strategic buyer mapping, and a focused process with the right banker.

Ready when you are

The next great deal is a match away.

Approved accounts onboard in 24 hours. No retainers. No banker tour. Just the connection machine pointed at your best counterparty.