Rainmaker
Managed IT / MSP

Selling an MSP without the recurring story is leaving 30–50% on the table.

Buyers in 2026 underwrite MRR, NRR, and a non-owner-dependent technical bench — not your relationships with three legacy clients.

Today, as-is
4.0–5.5×
EBITDA
+ Modernized
7.0–9.0×
EBITDA
+ Full stack
9.5–12.0×
EBITDA
What's discounting your business today

Three things buyers will quietly knock the multiple for.

Project revenue masquerading as recurring.

Block-hour and time-and-materials work doesn't get a SaaS-like multiple. Buyers price what renews, not what was invoiced.

Owner is the senior engineer.

If your name is on the on-call rotation and the top 3 client relationships, the buyer pool shrinks to people who want a job.

Tooling sprawl, no platform.

Six RMM/PSA stacks bolted together signal hidden ops risk. A clean, integrated stack is what gets underwritten as scalable.

Interactive estimator

What's your business worth — today vs. with us?

Pick your industry, your revenue, and your current EBITDA margin. We'll show what the market pays today, what modernization gets you, and what the full CyberGen stack — AI overhead reduction, modern GTM, and offshore labor leverage — adds on top.

Your business
Annual revenue$5.0M
$500K$5M$50M
EBITDA margin18%
5%20%35%
Estimated EBITDA
$900K
Estimated sale value
Today, as-is
4.0–5.5× EBITDA
$3.6M – $5.0M
+ Modernized
7.0–9.0× EBITDA · recurring layer, owner-independent
$6.3M – $8.1M
+ Full CyberGen stack
9.5–12.0× · margin lifted to 22–28%
$10.7M – $16.8M
Estimated value Rainmaker can unlock
+ $5.7M – $13.2M
versus selling the business as it is today.
Overhead ↓ (AI + automation)
+1.5–3.0 pts EBITDA margin
Marketing efficiency ↑ (modern GTM)
+1.0–2.5 pts EBITDA margin
Labor cost ↓ (offshore + AI leverage)
+2.0–4.5 pts EBITDA margin
Talk to us about this number

Illustrative ranges based on SMB market benchmarks. Not an offer, valuation opinion, or solicitation of securities.

What buyers in 2026 will pay extra for

The four signals that lift the multiple.

True MRR / NRR with cohorts

Per-client expansion, churn, and ticket margin — not just a top-line ARR number.

Vertical specialization

A clear ICP and case studies in 1–2 industries multiplies the headline multiple.

AI-leveraged L1/L2

Copilots and agentic triage that materially reduce ticket cost prove the next decade's economics.

SOC2 / cyber posture

A real security program — not a checklist — is now table stakes for a quality buyer.

The 18–24 month playbook

From listed-today to buyer-ready.

  1. 1
    Months 0–3 · Recurring re-platform

    Rebuild offerings around tiered MRR, repaper contracts, and instrument NRR.

  2. 2
    Months 3–12 · AI + bench depth

    Roll out copilots and agentic L1, hire/cross-train so the owner exits on-call.

  3. 3
    Months 12–24 · Buyer-ready

    SOC2-aligned posture, data room, and quiet introductions to strategic and PE buyers.

Talk about a managed engagementHow the equity partnership works
Other industries
Professional services (accounting, legal ops, consulting)Healthcare services (dental, vet, specialty)Manufacturing / industrialField services (HVAC, plumbing, pest, landscaping)
Ready when you are

The next great deal is a match away.

Approved accounts onboard in 24 hours. No retainers. No banker tour. Just the connection machine pointed at your best counterparty.

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