Two businesses, same cash flow.
Wildly different price tags.
The market has quietly split in two. Unmodernized legacy businesses are trading at one set of multiples. Modernized, recurring-revenue, AI-leveraged businesses are trading at another. Below is the gap — and the levers that close it.
What's your business worth — today vs. with us?
Pick your industry, your revenue, and your current EBITDA margin. We'll show what the market pays today, what modernization gets you, and what the full CyberGen stack — AI overhead reduction, modern GTM, and offshore labor leverage — adds on top.
Illustrative ranges based on SMB market benchmarks. Not an offer, valuation opinion, or solicitation of securities.
What the market pays today — and what a modernized business is actually worth.
Pick your sector. Grey is the EBITDA multiple unmodernized legacy-run businesses are trading at today. Navy is what the modernized, recurring-revenue version sells for. Copper is what the full CyberGen stack — AI, automation, modern GTM, offshore leverage, and cyber posture — is actually closing.
Source ranges: BizBuySell Insight Report, IBBA Market Pulse, Pepperdine PCM Report, GF Data. See full citations below.
Four things buyers in 2026 will pay extra for.
Recurring revenue
Subscriptions, retainers, service contracts — anything that turns one-time work into a predictable stream the buyer can underwrite.
Documented systems
SOPs, dashboards, KPIs. The business runs from the system, not from your memory.
AI-leveraged operations
Automation, copilots, and AI workflows that cut owner-hours and prove the business is built for the next decade, not the last one.
A non-owner-dependent team
Roles, hand-offs, and offshore leverage that let the business keep running the day you stop showing up.
$5M revenue. $1M EBITDA. Two endings.
Same business, same numbers — staged for two different buyer pools. Illustrative, not a guarantee. Real outcomes vary by industry, customer concentration, and deal structure.
| Scenario | Applied multiple | Indicative sale value |
|---|---|---|
List today, as-is Owner-dependent, no recurring layer, paper / email ops | 3.0–4.0× | $3.0M–$4.0M |
After 12–24 months with Rainmaker Recurring layer, AI-leveraged ops, owner-independent team | 6.5–8.5× | $6.5M–$8.5M |
Illustrative scenarios. Not a guarantee of value or outcome.
Ranges are illustrative, drawn from published SMB benchmarks.
Multiples shown are EBITDA-based and reflect typical ranges reported across the sources below for U.S. privately held businesses. Actual outcomes vary by industry, growth rate, customer concentration, buyer type, and deal structure. Nothing here is a guarantee — it's a framing for the conversation about what the next generation of buyers will actually pay for.
- 1.BizBuySell Insight ReportQuarterly small-business transaction benchmarks (median sale-price / cash-flow multiples) across U.S. Main Street.
- 2.IBBA Market Pulse ReportQuarterly survey of M&A advisors covering Main Street and Lower Middle Market multiples by deal size.
- 3.Pepperdine Private Capital Markets ReportAnnual study of private-company valuation, capital costs, and M&A multiples by industry and size.
- 4.GF Data — Lower Middle Market M&ASubscription database of completed lower-middle-market transactions, used to triangulate modernized ranges.
- 5.PitchBook — SMB & PE-backed deal dataReference set for higher-end and software-adjacent multiples in the SMB / lower-middle-market band.
- 6.Project Equity — Private Market Transition WaveResearch on U.S. private-business ownership, exit rates, and economic impact.
The next great deal is a match away.
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